top of page

The 400 cases of elycorp.


To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!


Do you want to discuss it, share with us your experiences and your projects? Contact us!

CASE # 3 - Sector of activity:


Support elycorp.

on Augmented Consumer Centricity

Or how to make your customers real partners!


Customer insight:

"Our R&D must innovate more, faster and stronger ... we want to multiply the beautiful encounters between technologies, needs and customers' imaginations"


set up: 

> Design Thinking system over 3 months to feed the inno portfolio,

> Development of 8 projects in parallel, with 5 one-month sprints (one sprint = one prototype = one consumer experimentation),
> Implementation of an “agile steering committee” with regular capitalization on governance.

Earnings :

> Launch of 8 inno projects based on strong insights,
> Development time divided by 2,
> Optimized inno process and governance
> And motivated teams as never before!



agile governance

Agile governance in ias.a mode is based on 3 pillars:
> Overcome the notion of function in favor of roles and reasons for being associated,
> Capitalize on experience rather than conceptualize theoretical models (we do not make a "plan on the comet"),
> Rely on a structured self-organization process, to which everyone can contribute: the governance meeting.

This method was a catalyst for teams to work together, to free up energies, and generate a satisfaction index that I had never seen before.

JM - R&D Director -
Main circle Product Owner role

Green and White Zero Waste Living Educat

strenghten the consumer centricity of an r&d lab

bottom of page