The 400 cases of elycorp.
To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!
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CASE # 3 - Sector of activity:
on Augmented Consumer Centricity
Or how to make your customers real partners!
"Our R&D must innovate more, faster and stronger ... we want to multiply the beautiful encounters between technologies, needs and customers' imaginations"
> Design Thinking system over 3 months to feed the inno portfolio,
> Development of 8 projects in parallel, with 5 one-month sprints (one sprint = one prototype = one consumer experimentation),
> Implementation of an “agile steering committee” with regular capitalization on governance.
> Launch of 8 inno projects based on strong insights,
> Development time divided by 2,
> Optimized inno process and governance
> And motivated teams as never before!
Agile governance in ias.a mode is based on 3 pillars:
> Overcome the notion of function in favor of roles and reasons for being associated,
> Capitalize on experience rather than conceptualize theoretical models (we do not make a "plan on the comet"),
> Rely on a structured self-organization process, to which everyone can contribute: the governance meeting.
“ This method was a catalyst for teams to work together, to free up energies, and generate a satisfaction index that I had never seen before. ”
JM - R&D Director -
Main circle Product Owner role