400 elycorp. cases​
​
To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!
Do you want to discuss it, share with us your experiences and your projects? Contact us!
CASE # 10 - Sector of activity:
Hobbies
Customer insight:
"We are launching a project to redesign our printing tools... It's strategic for the company, and more than that, it's our first collaboration with the Publishing Agency! I would like us to move forward by being consumer centric, but how to co-create print from a distance and digitally?"
Device
set up:
> Creation of an open-ended core team: internal and Agency
> User stories workshop
(the key components of the user experience)
> Manufacture of a MVP
(Minimum Viable Product)
> 4 experimentation groups
remotely, on Miro and Zoom
(co-creation with consumers from the MVP)
> Capitalization to learn lessons from consumer interactions
> Formalization of the backlog ("agile specifications") and the raison d'être of the project
Wins:
-
Awareness of the specificities of each target, and pitfalls to avoid
-
A structured roadmap for the development of the project
-
A strengthened relationship between the internal and the Agency!
Inspiration
Method:
walls of empathy Pinterest
These are collections of images around important and inspiring themes for the project .
These walls allow
to participants, before
and during the workshop, to soak up the challenge, to align all together,
and stimulate the imagination .
“We have really taken a step forward
in terms of empathy and agility! I end this coaching with a clear vision, and great confidence for the future.
of the project!”
- GL Responsible
development
A Minimum Viable Product to forge convictions in action
