400 elycorp. cases
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CASE # 10 - Sector of activity:
Hobbies
Customer insight:
"We are launching a project to redesign our printing tools... It's strategic for the company, and more than that, it's our first collaboration with the Publishing Agency! I would like us to move forward by being consumer centric, but how to co-create print from a distance and digitally?"
Device
set up:
> Creation of an open-ended core team: internal and Agency
> User stories workshop
(the key components of the user experience)
> Manufacture of a MVP
(Minimum Viable Product)
> 4 experimentation groups
remotely, on Miro and Zoom
(co-creation with consumers from the MVP)
> Capitalization to learn lessons from consumer interactions
> Formalization of the backlog ("agile specifications") and the raison d'être of the project
Wins:
-
Awareness of the specificities of each target, and pitfalls to avoid
-
A structured roadmap for the development of the project
-
A strengthened relationship between the internal and the Agency!
Inspiration
Method:
walls of empathy Pinterest
These are collections of images around important and inspiring themes for the project .
These walls allow
to participants, before
and during the workshop, to soak up the challenge, to align all together,
and stimulate the imagination .
“We have really taken a step forward
in terms of empathy and agility! I end this coaching with a clear vision, and great confidence for the future.
of the project!”
- GL Responsible
development
A Minimum Viable Product to forge convictions in action
