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400 elycorp. cases

To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!


Do you want to discuss it, share with us your experiences and your projects? Contact us!

CASE # 10 - Sector of activity:


Support elycorp.

sure augmented consumer centricity

Or how to make your customers real partners!


Customer insight:

"We are launching a project to redesign our printing tools... It's strategic for the company, and more than that, it's our first collaboration with the Publishing Agency! I would like us to move forward by being consumer centric, but how to co-create print from a distance and digitally?"


set up:

> Creation of an open-ended core team: internal and Agency

> User stories workshop

(the key components of the user experience)

> Manufacture of a MVP

(Minimum Viable Product)

> 4 experimentation groups

remotely, on Miro and Zoom

(co-creation with consumers from the MVP)

> Capitalization to learn lessons from consumer interactions

> Formalization of the backlog ("agile specifications") and the raison d'être of the project


  • Awareness of the specificities of each target, and pitfalls to avoid

  • A structured roadmap for the development of the project

  • A strengthened relationship between the internal and the Agency!



walls of empathy Pinterest

These are collections of images around important and inspiring themes for the project .

These walls allow

to participants, before

and during the workshop, to soak up the challenge, to align all together,

and stimulate the imagination .

We have really taken a step forward

in terms of empathy and agility! I end this coaching with a clear vision, and great confidence for the future.

of the project!

- GL Responsible


PMV_ bateau.png

A Minimum Viable Product to forge convictions in action

Green and White Zero Waste Living Educat

Co-create print content, remotely, with parents and teens

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