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How to adopt an agile operation to optimize international activations?

Support over several months for 4 brand franchises around the ias.a method

(agile and sensitive innovation in action).

Each team was supported over 3 sprints to develop activations and take ownership of this agile operating mode , in particular through meetings with consumers during the experiments .

An approach rich in lessons

both on the method and on the project.

Activations already released: online or in your drugstore ...

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