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![Vichy.png](https://static.wixstatic.com/media/bca4b4_566d032d31a54c1589dedebe2d63954b~mv2_d_2400_2400_s_4_2.png/v1/fill/w_267,h_116,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Vichy.png)
How to adopt an agile operation to optimize international activations?
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Support over several months for 4 brand franchises around the ias.a method
(agile and sensitive innovation in action).
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Each team was supported over 3 sprints to develop activations and take ownership of this agile operating mode , in particular through meetings with consumers during the experiments .
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An approach rich in lessons
both on the method and on the project.
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Activations already released: online or in your drugstore ...
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