How to adopt an agile operation to optimize international activations?
Support over several months for 4 brand franchises around the ias.a method
(agile and sensitive innovation in action).
Each team was supported over 3 sprints to develop activations and take ownership of this agile operating mode , in particular through meetings with consumers during the experiments .
An approach rich in lessons
both on the method and on the project.
Activations already released: online or in your drugstore ...