How to launch a disruptive product in the world of fine watchmaking?
A 2-day workshop, a unique opportunity for people who rarely see each other to co-create, to make a creative alignment, to share and to appropriate the spirit of the launch through a Design Thinking process .
A multidisciplinary team of 15 people from different European countries to meet this challenge, through prototyping.
… 8 major activation ideas to make this launch unique, a 360° activation reinforced, re-inspired and a team motivated as never before to make this launch a global success!
A launch that will be coming soon...