Is it possible to weld my ravioli better?
It's happened to all of us, a few seconds too long
when cooking ravioli, and they explode!
The creative challenge:
How do you avoid to make them explode and having water in your ravioli?
A challenge that is both
technical and can open up new uses during cooking...
The opportunity to use specific creative techniques allowing
the meeting between R&D, industry, marketing
(mindmap, deformation matrix and imaginary journey “I am a new process of inviolable welding”).
Through creative techniques and metaphors allowing the release of tension, a session that allowed beautiful meetings in terms of imagination between engineers, marketers, process experts,
and lead to promising solutions!