Lustucru client elycorp.

Is it possible to weld my ravioli better?

It's happened to all of us, a few seconds too long

when cooking ravioli, and they explode!

The creative challenge:

How do you avoid to make them explode and having water in your ravioli?

A challenge that is both

technical and can open up new uses during cooking...

The opportunity to use specific creative techniques allowing

the meeting between R&D, industry, marketing

(mindmap, deformation matrix and imaginary journey “I am a new process of inviolable welding”).

Through creative techniques and metaphors allowing the release of tension, a session that allowed beautiful meetings in terms of imagination between engineers, marketers, process experts,

and lead to promising solutions!