It's happened to all of us, a few seconds too long

when cooking ravioli, and they explode!

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The creative challenge:

How do you avoid to make them explode and having water in your ravioli?

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A challenge that is both

technical and can open up new uses during cooking...

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The opportunity to use specific creative techniques allowing

the meeting between R&D, industry, marketing

(mindmap, deformation matrix and imaginary journey “I am a new process of inviolable welding”).

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Through creative techniques and metaphors allowing the release of tension, a session that allowed beautiful meetings in terms of imagination between engineers, marketers, process experts,

and lead to promising solutions!