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![LRP.jpg](https://static.wixstatic.com/media/bca4b4_9a553c39c724476ebf4345d113370dc2~mv2.jpg/v1/fill/w_265,h_108,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/LRP.jpg)
How can a world leader in cosmetics put Consumer Centric in his daily life?
A three-step approach over three years:
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> Stage 1: create a climate and methods around creativity, design thinking and consumer connect .
> Phase 2: set up transverse communities in agile mode (self-organized teams, rapid prototyping and regular meetings with consumers).
> Stage 3: deploy agile and consumer-centric collaboration models to all projects (new agile governance, generalization of creative postures and agile and experimentation processes to the entire department).
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A challenge: to implement the change without slowing down the creative dynamic and while continuing to achieve 20% growth per year!
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