How can a world leader in cosmetics put Consumer Centric in his daily life?
A three-step approach over three years:
> Stage 1: create a climate and methods around creativity, design thinking and consumer connect .
> Phase 2: set up transverse communities in agile mode (self-organized teams, rapid prototyping and regular meetings with consumers).
> Stage 3: deploy agile and consumer-centric collaboration models to all projects (new agile governance, generalization of creative postures and agile and experimentation processes to the entire department).
A challenge: to implement the change without slowing down the creative dynamic and while continuing to achieve 20% growth per year!