Lacoste.png

What creative approach to improve

the legendary Lacoste Polo L12.12?

RETURN

to references

A Design Thinking process mobilizing a multidisciplinary resource team of 15 people over 2 days, followed by 3 one-month sprints linking prototyping

and experimentation in ias.a* sprint mode.

A approach specifically adapted

to the Lacoste universe of excellence heritage by elycorp. and Bubbles...

Beyond a polo shirt, how to invent an original universe as a team in consumer-centric mode !

Launch to follow!

* ias.a: agile and sensitive innovation in action, methodological approach initiated by elycorp. and iasagora (group of experts of which Bubbles is a member)