Is there a creative approach to improve

the legendary Lacoste Polo L12.12?

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A Design Thinking process mobilizing a multidisciplinary resource team of 15 people over 2 days, followed by 3 one-month sprints linking prototyping

and experimentation in ias.a* sprint mode.

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A approach specifically adapted

to the Lacoste universe of excellence heritage by elycorp. and Bubbles...

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Beyond a polo shirt; how to invent an original universe as a team in consumer-centric mode !

Launch to follow!

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* ias.a: agile and sensitive innovation in action, methodological approach initiated by elycorp. and iasagora (group of experts of which Bubbles is a member)