Is there a creative approach to improve
the legendary Lacoste Polo L12.12?
A Design Thinking process mobilizing a multidisciplinary resource team of 15 people over 2 days, followed by 3 one-month sprints linking prototyping
and experimentation in ias.a* sprint mode.
A approach specifically adapted
to the Lacoste universe of excellence heritage by elycorp. and Bubbles...
Beyond a polo shirt; how to invent an original universe as a team in consumer-centric mode !
Launch to follow!
* ias.a: agile and sensitive innovation in action, methodological approach initiated by elycorp. and iasagora (group of experts of which Bubbles is a member)