How can we have a successful meeting with both creative

and consumer centric approaches that will inspire the makeup team

and help open up new territories?

​

​

​

The marketing and design teams took the time to meet several women and openly discuss their makeup routine.

An approach that helped to bring out personae and major insights

and motivations but also to re-specify the fundamentals of the makeup line  the team was working on.

​

Specific sensitive techniques were deployed: imaginary journey, waking dream, group dance embodying the ancestral and earthly values ​​of the range to which the group could reconnect...

 

A outside the box approach, doubly so through both the creative and emotional shock initiated by the meeting with the consos and the creative and sensitive techniques.

An approach embodied through the exploration of the universe and new, more emotive territories...