crea coin de table
A concentrate of methods and tools developed over the years to make your brainstorming sessions a success!
Next training sessions in remote and face-to-face:
slots in November 2021
What is this?
A 3-morning distance and face-to-face training course during which we provide you with a structured, customizable and powerful process to design and lead creative autonomous creative sessions to find ideas, concepts and solutions .
Based on Creative Problem Solving , it encapsulates a powerful opening to the imagination by orienting it resolutely towards concrete production and rapid deployment .
Intuitive, spontaneous and fully equipped, this training is adapted to the facilitation of groups from 2 people to 8 in short and efficient sessions. It mobilizes collective intelligence and imagination to decipher and resolve a specific subject.
The lessons of this training can be implemented face-to-face and remotely.
As a facilitator, you will be able to:
> Drive an evolution of individual creative postures
> Strengthen a benevolent context of collective letting go
> Bring out a powerful collective intelligence
Our robust methodology is coupled with a complete toolkit. Together, they structure your sessions and install the key skills necessary for innovative and effective co-creations.
In a complex and rapidly changing digital world, teams need to develop their capacity to produce, together and continuously, many new solutions intended to meet the challenges they encounter, both in the organization of the company and on their markets.
For whom ?
> Managers, project team members - marketing, digital, R&I, HR, operations, etc. - involved in the exploration, discovery and development of new solutions and concepts, whether they are intended for your end users or for internal customers.
> This training does not require any pre-requisites and can be proposed in two versions:
in inter-company session or within your organization ( intra-company ) on your real cases (date to be defined according to your availability).
Acquire, in two days, a robust methodology based on Creative Problem Solving by combining a facilitator's posture, an orderly process and a complete tools of techniques.
Discover a new creative engine - known as sensitive - allowing to go further in the imagination compared to the usual dynamic techniques such as brainstorming.
To be put in a situation, to experiment the creative posture from different angles and to work on concrete cases. The theory is reduced to its simplest expression in favor of an pedagogical mix combining simulation, observation and feedbacks between participants.
At the end of the training, the participants will be autonomous to:
> Clarify the heart of the problem
> Master the stages of the process
> Design an adapted creative research session
> Mobilize participants in 'table corner' mode
> Create a creative climate
> Guiding the group to transform ideas into concepts and solutions
> Bounce back, unfocus, open the imagination, diverge and converge during a session… then permanently!
A box as a support for the process: the Créa.box © allows the deployment of around twenty techniques offering different creative, simple and powerful detours. The perfect support to pace and diversify your work groups.
All the necessary equipment in a practical transport box
The “physical” Créa.box © is accompanied by a “digital” Créa.box © : a website offering pedagogical videos of different techniques to deepen your know-how over time.
Free access to all our educational videos
The training program
Next remote learning courses:
slots in November 2021
> Acquire the basics of the creative process at the coin de table ©.
> Deepen and enrich what you have learned; discover new techniques to lead a creativity session in a coin de table ©.
- 5 questions
- Formulation of the creative challenge
- Brain post-it
- Forced connections
- Reverse brainstorming
- Projective images
- Sparks and clusters (conceptual and thematic)
- Clusters enrichment
- Ice breakers
Additional techniques studied:
- Mental map
- Morphological matrix
- Analogies, metaphors
- Imaginary journey
- Structured writing of concepts
What did they think of it?
Our approach has proven itself with dozens of companies and several hundred participants. Bic, Décathlon, L'Oréal Group, LVMH Research Group, Heineken, Lustucru, Nestlé, Orange, Panzani, PhotoBox, PSA Peugeot-Citroën, Yves Rocher Group, SNCF, Sodebo, Urgo ...
"An excellent balance between theory and practice thanks to concrete scenarios"
TF - Group Manager - L'Oréal
"The Créa.box ©: an effective and relevant tool that allows us to take a step back in our strategic and creative work"
FP - Dir. Products - Sodebo
"Lots of pedagogy, an expert trainer passionate about his discipline"
FM - R&D Director - Bic
"For me, team building was very important, it worked well ... Sharing our imaginations opened our minds and brought the team closer together ..."
LS - Dir. Marketing Inter. - L'Oreal
"Accessible tools, whose effectiveness of is proven live"
FM - R&D Director - Bic
Your team of trainers
was trained in creativity in France with Guy Aznar and in the United States
with the CPSI (Creative Problem Solving Instititute), of which he is ICL (Integrating Creative Leadership) and Doing Design Thinking certified. He is a certified Holacracy coach. Founding member of ias.agora, Founder of elycorp. (advice on creativity, innovation and
brand strategy), former member of the board of Créa-Université (delivering the first University Certificate of Creativity in France), leader at Créa Conférence (Sestri) and at CPSI (USA), former President of the French association for development creativity:
www.crea-france.com. He is co-author - with Guy Aznar - of the book La posture sensible dans le processus de création des idées (Créa-Université, 2011).
was trained in creativity with Guy Aznar, Stéphane Ely, and
Paris-Descartes University. She has a Master's degree in Consulting and Socio-Economic studies. She is a certified Holacracy coach. She is a founding member of ias.agora, Project Director and associate at elycorp. (consulting in creativity, innovation and brand strategy), which she joined 10 years ago, trainer as part of the Specialization Certificate "Animation of Creativity" delivered by the cnam (National Conservatory of Arts and Crafts), she is also a member of Créafrance (the French Association for the Development of Creativity in France).
was trained in creativity in France with Stéphane Ely, Clotilde Lacambre
and Todd Lubart. He has a Master II Research in Economics and Psychology (Paris-Descartes and Panthéon-Sorbonne Universities).
He has a ScrumMaster (ScrumAlliance), SAFe 4 Agilist (Scaled Agile) and Holacracy Practitioner (iGi Partners) certification.
Member of ias.agora, he joined elycorp. in 2017. As a project manager and facilitator, he participates in the monitoring and support of the teams. In particular, he leads the Innov'Action and Imagine training courses, as well as workshops
of creativity and Design Thinking.
Dates and places
Next remotely learning courses :
several slots to choose from November 2021
To organize this training in your company in intra-company session, contact us .
Prices & financing
The training includes 12 hours of training spread over 3 half-days in the morning in distance and / or face-to-face including access to our digital tools.
> €1200 exl. tax including 12h of training (€100/h exl. tax)
Preferential rates for simultaneous individual registrations
to several courses (-15% on the 2nd registration, -25% on the
All our training sessions can be extended
by individual support according to your needs and subjects.
This training is datadocked and can be supported. Find out more ...