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![Dior.png](https://static.wixstatic.com/media/bca4b4_843b1d88aa9d4670bae179ef7f88f100~mv2.png/v1/fill/w_187,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Dior.png)
What if Dior creatively reinvented
the codes of anti-aging?
A creative workshop prepared in depth with the R&D teams where beautiful scientific stories are prepared in order to meet the great feminine insights linked in particular to anti-aging.
In this context, elycorp. proposed its typology
of women in cosmetology as a creative booster,
a typology based on the notion of mourning the appearance of youth and a psychography of the major stages that
the woman may go through in the face of aging .
An original and empathetic marketing approach that allowed us to work on a product mix that was more accurate and more touching.
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