What if Dior creatively reinvented
the codes of anti-aging?
A creative workshop prepared in depth with the R&D teams where beautiful scientific stories are prepared in order to meet the great feminine insights linked in particular to anti-aging.
In this context, elycorp. proposed its typology
of women in cosmetology as a creative booster,
a typology based on the notion of mourning the appearance of youth and a psychography of the major stages that
the woman may go through in the face of aging .
An original and empathetic marketing approach that allowed us to work on a product mix that was more accurate and more touching.