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What if Dior creatively reinvented

the codes of anti-aging?

A creative workshop prepared in depth with the R&D teams where beautiful scientific stories are prepared in order to meet the great feminine insights linked in particular to anti-aging.


In this context, elycorp. proposed its typology

of women in cosmetology as a creative booster,

a typology based on the notion of mourning the appearance of youth and a psychography of the major stages that

the woman may go through in the face of aging .


An original and empathetic marketing approach that allowed us to work on a product mix that was more accurate and more touching.

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