What aspirational archetype for a new feminine fragrance?

In addition to this, you will need to know more about it.

In addition to this, you will need to know more about it.

In addition to this, you will need to know more about it.

A strategic framing followed by a one-day seminar to explore many archetypes , select the most relevant and give them flesh and context.

Structured deliverables to transmit to the studio to create this feminine.

A perfume to discover soon ...