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400 elycorp. cases

To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!


Do you want to discuss it, share with us your experiences and your projects? Contact us!

CASE # 2 - Sector of activity:


Support elycorp.

on augmented innovation

Or how to light the rocket thrusters!

Les 400 cas clients d'elycorp. #2

Customer insight:

"The competition is increasingly fierce in our market ... We want to innovate to renew ourselves and stand out while keeping our DNA of pleasure and health"


set up:

2 days of training/action linking fictitious and real cases around the Creative Problem Solving approach and the with a multidisciplinary team integrating marketing , research, studies and industry.


  • 24 concepts developed to reinvent the brand's flagship product

  • 6 idea books to use all the creative material of the workshop!



a sensitive technique:

the imaginary journey

A privileged moment during which a pair projects themselves into moments in the life of consumers, sources of emotions, sensations. The pair describes aloud what they see and feel in front of the other members of the team.


The latter use of 

all this material like

stimuli to find ideas responding to the challenge.

after the workshop,

the team is still fully mobilized on all the great ideas we generated thanks to your support

SE - Marketing Director -

Copie de Green and White Zero Waste Livi

reinvent a flagship without losing its dna

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