The 400 cases of elycorp.
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To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!
Do you want to discuss it, share with us your experiences and your projects? Contact us!
CASE # 5 - Sector of activity:
Industry
Customer insight:
"I need to innovate internationally, developing customer empathy, because it's vital, but with zero travel and a constrained budget."
Device
set up:
> A remote design thinking process, revisited in ias.a mode: nearly 400 hours of interactions with consumers and the internal team, in 6 countries, in 4 weeks
> A dynamic online collaboration punctuated by our methods
> All of this is supported by the optimization of tools such as Zoom, Miro, iasa.soft, always more reliable and efficient.
Earnings :
> Consumers really engaged and involved in the process
> 30% cost optimization
compare to face-to-face system
> A density and finesse at least comparable to those of a face-to-face device
Inspiration
Method:
Big Foot empathy
> An approach inspired by
empathy map, personae, and need statement techniques
> A structured approach,
visual and collaborative, to promote ownership
and transformation
of consumption inputs by
internal teams
> A way to identify powerful and empathetic insights, and the associated technical challenges
"internal team is bluffed by the depth and finesse of the content produced, the consumers
have a blast
to co-create
visually
all together ”
AD - CMI Team -
INTERNATIONAL DESIGN THINKING WHILE REMOTE
