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The 400 cases of elycorp.

To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!


Do you want to discuss it, share with us your experiences and your projects? Contact us!

CASE # 5 - Sector of activity:


Support elycorp.

sure augmented innovation

Or how to light the rocket thrusters!


Customer insight:

"I need to innovate internationally, developing customer empathy, because it's vital, but with zero travel and a constrained budget."


set up: 

> A remote design thinking process, revisited in ias.a mode: nearly 400 hours of interactions with consumers and the internal team, in 6 countries, in 4 weeks

> A dynamic online collaboration punctuated by our methods

> All of this is supported by the optimization of tools such as Zoom, Miro, iasa.soft, always more reliable and efficient.

Earnings :

> Consumers really engaged and involved in the process

> 30% cost optimization

compare to face-to-face system

> A density and finesse at least comparable to those of a face-to-face device



Big Foot empathy

> An approach inspired by

empathy map, personae, and need statement techniques

> A structured approach,

visual and collaborative, to promote ownership

and transformation

of consumption inputs by

internal teams

> A way to identify powerful and empathetic insights, and the associated technical challenges

"internal team is bluffed by the depth and finesse of the content produced, the consumers

have a blast

to co-create


all together

AD - CMI Team -



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