The 400 cases of elycorp.
To feed you in your thoughts, to inject new ideas into your approaches, and for the pleasure of sharing, find our decoded customer cases!
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CASE # 5 - Sector of activity:
Industry

Customer insight:
"I need to innovate internationally, developing customer empathy, because it's vital, but with zero travel and a constrained budget."
Device
set up:
> A remote design thinking process, revisited in ias.a mode: nearly 400 hours of interactions with consumers and the internal team, in 6 countries, in 4 weeks
> A dynamic online collaboration punctuated by our methods
> All of this is supported by the optimization of tools such as Zoom, Miro, iasa.soft, always more reliable and efficient.
Earnings :
> Consumers really engaged and involved in the process
> 30% cost optimization
compare to face-to-face system
> A density and finesse at least comparable to those of a face-to-face device
Inspiration
Method:
Big Foot empathy
> An approach inspired by
empathy map, personae, and need statement techniques
> A structured approach,
visual and collaborative, to promote ownership
and transformation
of consumption inputs by
internal teams
> A way to identify powerful and empathetic insights, and the associated technical challenges
"internal team is bluffed by the depth and finesse of the content produced, the consumers
have a blast
to co-create
visually
all together ”
AD - CMI Team -

INTERNATIONAL DESIGN THINKING WHILE REMOTE
