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Why did Lancôme USA asks a French team (elycorp.) to support them for a creative boost
for the U.S. launch of genefique serum?
elycorp. developed with L'Oréal Learning a training-action approach to
applied creativity, combining efficiency (quality of creative production in a short time) and originality of approach (creative approaches giving access
to the imagination in a different way).
Well beyond brainstorming, the approach proposed by elycorp.,
notably through sensitive postures, allows detours
towards the imagination in a much more touching way.
An approach that has won over several DMIs in the United States for successful launches, including that of Génifique!
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