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Lancôme client elycorp.

Why did Lancôme USA asks a French team (elycorp.) to support them for a creative boost

for the U.S. launch of genefique serum?


elycorp. developed with L'Oréal Learning a training-action approach to

applied creativity, combining efficiency (quality of creative production in a short time) and originality of approach (creative approaches giving access

to the imagination in a different way).

Well beyond brainstorming, the approach proposed by elycorp.,

notably through sensitive postures, allows detours

towards the imagination in a much more touching way.

An approach that has won over several DMIs in the United States for successful launches, including that of Génifique!

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